Trademark Basics: What Every Small Business Should Know Now

• How trademarks, copyrights, patents, domain names, and business name registrations all differ.
• Why any new business should select a trademark that will be both federally registrable and legally protectable, highlighting factors critical when choosing a mark.
• The importance of doing a complete search and whether to use an attorney.
• What to do if another trademark owner sends a "cease-and-desist" letter.
• How to apply to seek federal registration and the role of the USPTO.
• How to avoid "scams" perpetrated by companies that request fees for services not required by the USPTO.
• What happens after registration?