Using Data to Drive Growth - Hosted by Shippensburg University SBDC

"Using Data to Drive Growth" with Randi Penfil, Google Trainer. Join us as we discuss the different tools to help you collect and interpret real-time information about how customers are interacting with you online, so, you can make smarter decisions about how to reach key audiences on your budget, timeline, and terms.
In this session we’ll introduce talk about:

• Identifying business goals (and how you plan to use your online presence to achieve them)
• Incorporating data into your plan
• Selecting tools to help you find the answers you need